World's biggest vegan shop now open in Melbourne

As a demonstration of the amazing growth of veganism in Australia over the last few years, the biggest vegan shop in the world opened in Melbourne recently.

This new branch of The Cruelty Free Shop vegan market chain has more than 3,500 vegan products, including over 50 kinds of vegan cheese, baked goods, coffee, cake, hot pies, fruit and veg, fashion, cosmetics, home goods, and more.

From humble beginnings 15 years ago, the Cruelty Free Shop started as an online store based out of Jessica Bailey's spare room in Sydney. They now have five stores across Australia (Melbourne, Sydney, Brisbane, Canberra and Online) and the widest range of vegan products in the country.

The original Melbourne store outgrew its location and was moved to larger premises in Johnston Street, Fitzroy. There is now room for more than 1000 new items in stock.


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  • Šime Validžić
    commented 2020-01-12 11:07:45 +1100
    For veganism to be ecologically and socially sustainable, it is necessary that vegan products do not contain palm oil and other raw materials from lands in which the spread of agriculture and settlements is causing the large-scale destruction of tropical rainforests and other natural ecosystems, extermination of plant and animal species and genocide against indigenous peoples. If enough people start using it, coconut products will cause just as much destruction as palm oil.
  • Joanne Nilsson
    commented 2019-12-11 20:38:20 +1100
    Looks delicious! I must come down and have a shop around. So wonderful that you have such a great variety. I would like to open a shop myself