Be Fair Be Vegan Melbourne will hold a walking silent vigil around the perimeter of the Bourke Street Mall, to promote BFBV's eight-week vegan outreach campaign in Melbourne. This is intended to drive mass awareness of animal exploitation and the need to become vegan. Our 'grassroots' outreach campaign aims to further entrench this message on a more personal level, motivating people to take action. 'Be Fair Be Vegan is the only public advertising campaign that has a central message of equality and justice for all animals. The messaging intends to be 'provocative, touching, and inspiring'. The aim of the action is to capture the attention of the general public, and to demonstrate the BFBV belief that 'veganism is not a matter of choice or convenience but a matter of justice. It is the only Read more →
4:00pm Saturday 17 February 2018
Bourke Street Mall, Melbourne VIC (map)

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