"I, Chicken" is a groundbreaking virtual reality experience that uses custom-designed cutting-edge technology to allow participants to see the world through the eyes of a chicken. People taking part will be able to watch as their chicken friends take dust baths and interact with each other. Just as they become accustomed to life as a chicken, they'll be whisked away to the slaughterhouse, where they'll experience taking that fateful journey with their chicken friends. The goal of "I, Chicken" is to build empathy for chickens and help people see these animals as individuals - with interests, wants and needs - rather than simply as breasts, wings and legs. Following the success of this program in the US - where tens of thousands of students at more than a hundred American schools Read more →